Heatmaps
The heatmap colours the parts of your creative that are predicted to draw the most attention. Red is the strongest attention in this creative, then orange and yellow; uncoloured areas receive little. It shows where, not when.
What it shows
The heatmap is a colour overlay of the predicted attention map on your creative. It colours the parts the model expects to draw the most attention: red marks the strongest attention in this creative, then orange and yellow. Areas that stay uncoloured are predicted to receive little attention.
What feeds it
The predicted attention map of your creative, based only on what is visible. If you chose a platform, the map is predicted on your creative inside that platform's screen, and the heatmap is drawn on the framed view.
How it's built
The heatmap is a direct rendering of the attention map. Colours are relative to the creative itself: the hottest spot is always red, even in a creative where attention is spread thinly. Low-attention areas are left transparent rather than painted in a cool colour.
The heatmap is cumulative: it sums up where attention is likely to land over a short look. It does not show order.
Scale and direction
There is no numeric scale. Red is this creative's maximum; uncoloured is its lowest level. The heatmap itself has no benchmark; the scores derived from the same map, such as Focus, Spread and Clarity, do.
Image vs video
Images get one heatmap overlay. Videos get a heatmap video you can play alongside the original. Each video frame is scaled on its own, so colours are relative to that frame.