Campaign objectives
Pick Brand building, Consideration, Conversion or Trust to get insights written around that goal, with fewer, more strategic recommendations. Your scores are the same whatever objective you choose.
What it is
When you start a new analysis, the second step asks "What is the goal of this creative?". You can choose:
- Brand building: awareness and memorability;
- Consideration: interest and evaluation;
- Conversion: drive action or purchase;
- Trust: credibility and reassurance;
- or No specific objective for a generic analysis.
The objective applies to every creative in the upload.
What it changes
The objective tells Foresight Copilot what the creative is meant to achieve, so the written analysis is framed around that goal. A Brand building creative is discussed in terms of what helps memorability; a Conversion creative in terms of what removes friction and makes the call to action clear.
With an objective you also get fewer, more strategic recommendations, written in business language. Without one, the insights are a general diagnosis of the scores. The chosen objective is shown next to the Recommendations heading.
What it doesn't change
The objective never touches the analysis itself. The same creative gets the same E-Score, KPIs, heatmaps, benchmark values and colour bands whatever objective you choose.
This is different from picking a platform, which changes what the attention model sees and can move attention scores.
Image vs video
Objectives work the same way for images and videos.