Emotions
Foresight predicts how strongly eight emotions are likely to be evoked in viewers. Two scores summarise them, Emotional Engagement (how intense the reaction is) and Valence (how positive or negative it is).
Foresight predicts the emotional response your creative is likely to trigger in viewers. For every image, and for every frame of a video, it estimates how strongly each of eight emotions is evoked. Together these eight values form the Emotional Profile.
It measures the feeling the content evokes in the audience, not the facial expressions of the people shown in it. A smiling model in a dull ad can still evoke very little; an empty landscape can evoke strong awe.
What you see in Foresight
- The eight emotions: amusement, anger, awe, contentment, disgust, excitement, fear and sadness, each on a 0–100 scale. The strongest one is shown as the dominant emotion, with the runner-up next to it on the Overview.
- Emotional Engagement: how intense the overall reaction is, whatever its tone, positioned against Foresight's reference creatives.
- Valence: whether the overall tone leans positive or negative, from −100 to +100.
- For videos: the Temporal trend chart shows how each emotion rises and falls over time, and the Scenes view summarises each scene.
The emotion analysis always runs on your original upload. Choosing a platform such as TikTok changes the attention analysis; for emotion, it only adds a small, fixed contribution from the platform's interface.
Pages in this section
- The eight emotions: what each emotion means for a viewer and how to read the profile.
- Valence and intensity: the two separate dimensions behind the emotion scores.
- Negative emotions and engagement: why a sad or tense ad can still be engaging, and why tone is never penalised.
- The emotion timeline (video): reading emotion curves and scenes in a video.