AI insights
Foresight Copilot reads your creative and its results, then writes a summary, a detailed analysis and prioritised recommendations. It explains the scores; it never changes them.
Scores tell you where a creative stands. AI insights help you understand why, and what to try next.
Foresight Copilot is the AI assistant built into every analysis. Once your scores are ready, it uses your scores and comparison values, the short description of the creative's content and, for videos, the scenes, and writes:
- a short overall summary of how the creative performs;
- a detailed analysis in three blocks: Emotional Impact, Attention & Clarity, and Mental Demand;
- a list of recommendations, each tagged with the metrics it targets and a priority.
For images, on plans where it is enabled, you can then turn those recommendations into a new, AI-edited version of your creative and analyse it to measure the real change.
Copilot works from your results. It doesn't change any score, heatmap or benchmark, and its suggestions are expert-style interpretations, not measurements.
In this section
- How AI insights work: what Copilot writes, what it bases it on, and how to read it.
- Campaign objectives: how the optional goal you pick when you upload shapes the insights, and why it never changes your scores.