Benchmarks

Score tiers

In short

Tiers are fixed score bands, the same for every media type, sector and platform. 70 and above is green, 40–69 amber, below 40 red; on the video scene timeline they read Good, Medium and Low. They are not calculated from your comparison group.

What it is

Foresight colours scores so you can judge them at a glance. The colour is a tier: a fixed band of the 0–100 score.

Below 4040–6970+

E-Score colour bands in Foresight: red, amber, green.

If you've seen labels like good / average / poor, they correspond to these colour bands.

Score	Colour	Label on video scenes
70 and above	Green	Good
40 to 69	Amber	Medium
Below 40	Red	Low

How it works

• Fixed cut-offs. The bands are the same for every media type, sector and platform. They are not recalculated for your comparison group.
• On the number you see. The band is decided on the rounded score shown on screen, so a displayed 70 is always green.
• Where you see them. Tier colours appear only on the E-Score (cards, lists, Compare, the media viewer, reports) and on the scene timeline of videos. The other 0–100 KPIs (Emotional Engagement, Attention, Clarity, Focus, Spread) have no colour bands, in the app or in reports. In the app's metrics panel, the "+N / −N" chips are coloured by whether you are above or below the group average, which is a different thing.

Exceptions

• Mental Demand uses an optimal zone instead: 25–75 is Optimal, below 25 is Too low, above 75 is Too high. The middle is best, because content can be too bare as well as too busy.
• Valence has no tiers. It is shown as negative, neutral or positive tone.

Tiers vs benchmarks

Tiers and the comparison value answer different questions:

• The tier says how strong the score is in absolute terms. Because scores are rankings against the reference library, the green band roughly means "ranks in the top part of the library".
• The "+N / −N" chip says how the score compares with the average of the group you chose.

A creative can be above its group average and still amber, or below it and still green. For example, if creatives in your group have an average E-Score of 48, an E-Score of 62 shows "+14" but stays amber.

Because most component scores are rankings, an average creative lands in the middle (amber) band, not at 70.

How to read it

Use the tier for absolute quality and the chip for relative position. Green with a positive chip: strong in absolute terms and beats its peers. Amber with a positive chip: better than its peers, with room to improve.

Common pitfalls

• Reading the colour as "above or below benchmark". Bands are fixed and ignore your comparison group.
• Treating amber as "below average". The middle band is where typical creatives land.
• Applying the green / amber / red logic to Mental Demand. It has its own 25–75 optimal zone.