Platforms (frameworks)

Instagram, Facebook and X

In short

For Instagram, Facebook and X, Foresight shows your image or video as a square post in the app's feed, with the interface around it, and simulates attention on the whole screen. Non-square creatives are scaled down to fit. No comparison value is shown for a creative analysed on a platform.

What it is

Instagram, Facebook and X are platform options for both images and videos. In the setup they appear as Instagram "Feed post", Facebook "News Feed post" and X "Timeline post".

What the frame looks like

Foresight shows your creative as a square post in the app's feed, surrounded by the usual interface: profile header, call-to-action bar, like and comment row, caption and navigation bar. On these platforms the interface sits around the post, not on top of it, and it is shown in a simplified, softened form.

The post takes up only part of the phone screen; the rest is interface and background.

Because the post is square, a creative with a different shape is scaled down to fit, without cropping, and the free space is filled with the feed's background. A vertical video, for example, appears as a narrow strip inside the square, small on the screen.

What changes

• Attention KPIs (Focus, Spread, Clarity, Mental Demand, Attention) and therefore the E-Score are calculated on the whole screen, so they reflect how your post competes with the feed interface. Expect them to differ noticeably from an unframed run, especially for non-square creatives.
• Heatmap, fogmap and gaze plot are drawn on the framed view.
• Emotion results shift slightly: they are measured on your original file, then a small, fixed contribution from the feed interface is added.
• For images, the creative-type and sector comparison is removed: a framed image shows no comparison value. Videos show none with or without a platform.

What does not change

The formulas, the reference library and the colour bands. See What changes when you pick a platform.

How to read it

A framed result tells you how your post holds attention in a square feed slot next to the app's interface. If your logo or product still draws a clear share of attention in the framed heatmap, it is likely to hold up in the feed.

Common pitfalls

• Using a feed frame for a vertical story or reel. The frame is a square feed post, so a vertical creative is shown small. Use "No platform", or read the result as "square feed post" only.
• Expecting a "vs" chip on a framed creative. None is shown; use the colour bands and compare with other runs on the same platform.
• Comparing framed and unframed results of different creatives. Compare like with like.