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In short

Foresight predicts how a typical viewer is likely to look at and feel about your image or video, before it goes live. Start here for the basics, your first analysis and a guided tour of the results.

Foresight is a pre-testing tool for creatives. You upload an image or a video, and when the analysis is ready you see where people are likely to look, which emotions the creative is likely to evoke, and, if you pick a comparison group, how it compares with creatives of the same kind.

This section gives you everything you need for your first day with Foresight:

• What is Foresight: what Foresight predicts, what an analysis gives you and what teams typically use it for.
• Predicted vs measured: why every result is a prediction of a typical viewer, not a measurement of your audience, and what that means for how you use it.
• Your first analysis: a step-by-step walk through the New analysis wizard: upload, objective, platform and benchmark.
• Reading your results: a tour of the results page: the E-Score, its building blocks, the overlays and where to find each detail.

Want to know what happens behind the scenes?

Once you are comfortable with the basics, How it works explains the analysis flow and the two prediction models in plain language.

The dashboard↗(opens Foresight in a new tab) is your starting point after you sign in: from there you can start a new analysis, jump to Compare, open your most recent projects (yours and those shared with you) and see how many analyses your plan has left.